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Twitter Is Not A Strategy Tom Doctoroff
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Twitter Is Not A Strategy
Tom Doctoroff
The frenzy over digital media has created a schism in the marketing world that is preventing brands from attaining their true business potential. Featuring case studies from Coca-Cola, Nike, and Apple, Tom Doctoroff breaks down the marketing framework and explains how digital marketing can't stand without the traditional foundation.
272 pages
| Media | Books Book |
| Released | November 11, 2014 |
| ISBN13 | 9781137279309 |
| Publishers | Palgrave Macmillan |
| Pages | 272 |
| Dimensions | 168 × 243 × 25 mm · 453 g |
| Language | English |
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