Brand Media Strategy: Integrated Communications Planning in the Digital Era - A. Young - Books - Palgrave Macmillan - 9781137279569 - September 4, 2014
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A. Young
Brand Media Strategy: Integrated Communications Planning in the Digital Era 2 Revised edition

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Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

256 pages, black & white illustrations, black & white line drawings, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 4, 2014
ISBN13 9781137279569
Publishers Palgrave Macmillan
Pages 246
Dimensions 243 × 156 × 20 mm   ·   430 g
Language English  

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