China Goes West: Everything You Need to Know About Chinese Companies Going Global - J. Backaler - Books - Palgrave Macmillan - 9781137293923 - April 14, 2014
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J. Backaler
China Goes West: Everything You Need to Know About Chinese Companies Going Global

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Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

208 pages, 15 black & white tables, 8 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 14, 2014
ISBN13 9781137293923
Publishers Palgrave Macmillan
Pages 190
Dimensions 146 × 224 × 19 mm   ·   404 g

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