Multinationals and Global Consumers: Tension, Potential and Competition - AIB Southeast Asia - - Books - Palgrave Macmillan - 9781137307286 - November 14, 2013
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Multinationals and Global Consumers: Tension, Potential and Competition - AIB Southeast Asia

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International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

288 pages, 26 black & white tables, 8 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 14, 2013
ISBN13 9781137307286
Publishers Palgrave Macmillan
Pages 263
Dimensions 217 × 143 × 22 mm   ·   462 g
Editor Chan, T.
Editor Cui, G.

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