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The Global Manager: Contemporary Issues and Corporate Responses Otto Lerbinger
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The Global Manager: Contemporary Issues and Corporate Responses
Otto Lerbinger
It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.
379 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 15, 2013 |
| ISBN13 | 9781137310545 |
| Publishers | Macmillan Education UK |
| Pages | 379 |
| Dimensions | 237 × 158 × 20 mm · 498 g |
| Language | English |
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