CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects - A. Perna - Books - Palgrave Macmillan - 9781137335654 - March 28, 2014
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A. Perna
CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects

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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

272 pages, 18 black & white tables, 12 figures, 2 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 28, 2014
ISBN13 9781137335654
Publishers Palgrave Macmillan
Pages 249
Dimensions 219 × 180 × 20 mm   ·   498 g

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