Stories of Innovation for the Millennial Generation: The Lynceus Long View - P. Formica - Books - Palgrave Macmillan - 9781137350084 - August 12, 2013
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Stories of Innovation for the Millennial Generation: The Lynceus Long View

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The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach.


168 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 12, 2013
ISBN13 9781137350084
Publishers Palgrave Macmillan
Pages 149
Dimensions 158 × 223 × 16 mm   ·   354 g

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