Humanistic Marketing - Humanism in Business Series - Richard Varey - Books - Palgrave Macmillan - 9781137353283 - November 19, 2013
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Richard Varey
Humanistic Marketing - Humanism in Business Series

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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

304 pages, 5 black & white tables, 6 figures, 1 line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 19, 2013
ISBN13 9781137353283
Publishers Palgrave Macmillan
Genre Aspects (Academic) > Business Aspects
Pages 284
Dimensions 223 × 145 × 22 mm   ·   482 g
Editor Pirson, M.
Editor Varey, R.

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