Sales Management: Strategy, Process and Practice - Donaldson, Bill (Aberdeen Business School, The Robert Gordon University, UK) - Books - Bloomsbury Publishing PLC - 9781137355102 - December 21, 2015
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Donaldson, Bill (Aberdeen Business School, The Robert Gordon University, UK)
Sales Management: Strategy, Process and Practice 4th edition

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Selling and Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real life case studies, the 4th edition also includes new chapters on Key Account Management and Negotiation, and fully updated coverage of technology and sales.

328 pages, 19 black & white tables, 73 figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 21, 2015
ISBN13 9781137355102
Publishers Bloomsbury Publishing PLC
Pages 328
Dimensions 248 × 191 × 23 mm   ·   637 g
Language English  

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