Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience - Y. Kusume - Books - Palgrave Macmillan - 9781137369000 - November 25, 2013
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Y. Kusume
Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

246 pages, 8 diagrames

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 25, 2013
ISBN13 9781137369000
Publishers Palgrave Macmillan
Pages 235
Dimensions 221 × 147 × 20 mm   ·   458 g

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