Competitive Dynamics in the Mobile Phone Industry - C. Giachetti - Books - Palgrave Macmillan - 9781137373694 - July 22, 2013
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C. Giachetti
Competitive Dynamics in the Mobile Phone Industry

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This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

158 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 22, 2013
ISBN13 9781137373694
Publishers Palgrave Macmillan
Pages 147
Dimensions 143 × 223 × 20 mm   ·   344 g
Language English  

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