City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality - M. Paganoni - Books - Palgrave Macmillan - 9781137387950 - January 13, 2015
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M. Paganoni
City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

176 pages, 1 black & white tables, 18 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 13, 2015
ISBN13 9781137387950
Publishers Palgrave Macmillan
Pages 162
Dimensions 141 × 224 × 15 mm   ·   366 g
Language English  

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