A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry - P. Donze - Books - Palgrave Macmillan - 9781137389060 - April 10, 2014
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P. Donze
A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

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This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

168 pages, 24 figures, 16 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 10, 2014
ISBN13 9781137389060
Publishers Palgrave Macmillan
Pages 152
Dimensions 222 × 142 × 15 mm   ·   362 g

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