Marketing Big Oil: Brand Lessons from the World’s Largest Companies - M. Robinson - Books - Palgrave Macmillan - 9781137389169 - July 4, 2014
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M. Robinson
Marketing Big Oil: Brand Lessons from the World’s Largest Companies

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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

132 pages, 8 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 4, 2014
ISBN13 9781137389169
Publishers Palgrave Macmillan
Pages 153
Dimensions 224 × 144 × 16 mm   ·   326 g

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