Retail Banking: Business Transformation and Competitive Strategies for the Future - Palgrave Macmillan Studies in Banking and Financial Institutions - A. Omarini - Books - Palgrave Macmillan - 9781137392541 - March 10, 2015
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Retail Banking: Business Transformation and Competitive Strategies for the Future - Palgrave Macmillan Studies in Banking and Financial Institutions

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The world of retail banking is changing. It highlights that modern retail banking is a conscious step away from the past, and suggests that for banks to succeed in this field, they must step away from ad-hoc initiatives and instead encourage loyalty and a life-long confidence in each of their customers.


328 pages, 10 tables, 13 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 10, 2015
ISBN13 9781137392541
Publishers Palgrave Macmillan
Pages 297
Dimensions 145 × 223 × 23 mm   ·   521 g

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