Fair Trade in CSR Strategy of Global Retailers - Renata Nestorowicz - Books - Palgrave Macmillan - 9781137395689 - February 17, 2015
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Renata Nestorowicz
Fair Trade in CSR Strategy of Global Retailers

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Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

224 pages, 4 black & white illustrations, 5 graphs, 34 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 17, 2015
ISBN13 9781137395689
Publishers Palgrave Macmillan
Genre Aspects (Academic) > Ethical
Pages 205
Dimensions 140 × 216 × 18 mm   ·   385 g
Editor Nestorowicz, R.
Editor Stefa?ska, Magdalena
Editor Stefanska, M.

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