The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution - Palgrave Pocket Consultants - G. Bowerman - Books - Palgrave Macmillan - 9781137397287 - September 16, 2014
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G. Bowerman
The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution - Palgrave Pocket Consultants

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This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

256 pages, 4 figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 16, 2014
ISBN13 9781137397287
Publishers Palgrave Macmillan
Pages 226
Dimensions 140 × 203 × 14 mm   ·   264 g
Language English  

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