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Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals B. Arbour
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Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals
B. Arbour
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
224 pages, 21 figures, 9 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 10, 2014 |
| ISBN13 | 9781137398604 |
| Publishers | Palgrave Macmillan |
| Pages | 204 |
| Dimensions | 137 × 223 × 17 mm · 384 g |
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