Tell your friends about this item:
Consumer Brand Relationships: Meaning, Measuring, Managing Marc Fetscherin
Price
$ 122.99
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jun 3 - 15
Our customers say:
Add to your iMusic wish list
Consumer Brand Relationships: Meaning, Measuring, Managing
Marc Fetscherin
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
300 pages, 47 black & white tables, 26 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 7, 2015 |
| ISBN13 | 9781137427106 |
| Publishers | Palgrave Macmillan |
| Genre | Aspects (Academic) > Business Aspects |
| Pages | 297 |
| Dimensions | 223 × 146 × 22 mm · 494 g |
| Editor | Fetscherin, M. |
| Editor | Heilmann, T. |
![Cover for Jonathan B. Justice · Debt Reckoning: Professionalism and Accountability in Public Finance Decision-Making - Palgrave Studies in Public Debt, Spending, and Revenue (Hardcover Book) [1st ed. 2024 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Tracy Brain · The Pregnancy Question and the Novel: Detection and Concealment from Richardson to Hardy (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/452/9781137276452.jpg?tracy-brain-2026-the-pregnancy-question-and-the-novel-detection-and-concealment-from-richardson-to-hardy-hardcover-book&class=scaled&v=1778524558)
