Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary - Matt Hills - Books - Palgrave Macmillan - 9781137463319 - July 20, 2015
In case cover and title do not match, the title is correct

Matt Hills
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary 1st ed. 2015 edition

Price
$ 65.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 3 - 15

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

144 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 20, 2015
ISBN13 9781137463319
Publishers Palgrave Macmillan
Pages 146
Dimensions 224 × 148 × 18 mm   ·   330 g

Mere med samme udgiver

See all of Matt Hills ( e.g. Paperback Book , CD and Hardcover Book )