Winning Minds: Secrets From the Language of Leadership - Simon Lancaster - Books - Palgrave Macmillan - 9781137465924 - July 30, 2015
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Simon Lancaster
Winning Minds: Secrets From the Language of Leadership 2015 edition

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In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.

236 pages, 17 black & white tables, 3 diagrames

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 30, 2015
ISBN13 9781137465924
Publishers Palgrave Macmillan
Pages 226
Dimensions 215 × 140 × 15 mm   ·   378 g
Language English  

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