Public Relations in China: Building and Defending your Brand in the PRC - Palgrave Pocket Consultants - D. Wolf - Books - Palgrave Macmillan - 9781137483799 - September 17, 2015
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D. Wolf
Public Relations in China: Building and Defending your Brand in the PRC - Palgrave Pocket Consultants 1st ed. 2015 edition

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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

238 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 17, 2015
ISBN13 9781137483799
Publishers Palgrave Macmillan
Pages 226
Dimensions 198 × 243 × 16 mm   ·   264 g
Language English  

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