Asia Branding: Connecting Brands, Consumers and Companies - Nguyen, Bang (Taipei City 106) - Books - Bloomsbury Publishing PLC - 9781137489951 - October 14, 2016
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Nguyen, Bang (Taipei City 106)
Asia Branding: Connecting Brands, Consumers and Companies 1st ed. 2017 edition

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This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.

363 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 14, 2016
ISBN13 9781137489951
Publishers Bloomsbury Publishing PLC
Pages 350
Dimensions 157 × 234 × 24 mm   ·   564 g
Language English  
Editor Melewar, T. C.
Editor Nguyen, Bang
Editor Schultz, Don E.

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