The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook - J. Gray - Books - Palgrave Macmillan - 9781137507242 - September 29, 2010
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J. Gray
The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

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This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

232 pages, 34 tables, 3 figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 29, 2010
ISBN13 9781137507242
Publishers Palgrave Macmillan
Pages 218
Dimensions 141 × 218 × 16 mm   ·   300 g

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