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Fashion Brand Internationalization: Opportunities and Challenges - Palgrave Studies in Practice: Global Fashion Brand Management 1st ed. 2016 edition
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Fashion Brand Internationalization: Opportunities and Challenges - Palgrave Studies in Practice: Global Fashion Brand Management
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.
156 pages, 16 colour illustrations, 20 black & white tables, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 30, 2016 |
| ISBN13 | 9781137523365 |
| Publishers | Palgrave Macmillan |
| Pages | 142 |
| Dimensions | 216 × 156 × 17 mm · 324 g |
| Editor | Cedrola, Elena |
| Editor | Jin, Byoungho |
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