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Fashion Branding and Communication: Core Strategies of European Luxury Brands - Palgrave Studies in Practice: Global Fashion Brand Management 2017 edition
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Fashion Branding and Communication: Core Strategies of European Luxury Brands - Palgrave Studies in Practice: Global Fashion Brand Management
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.
227 pages, 65 black & white illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 27, 2017 |
| ISBN13 | 9781137523426 |
| Publishers | Palgrave Macmillan |
| Pages | 188 |
| Dimensions | 218 × 155 × 19 mm · 452 g |
| Language | English |
| Editor | Cedrola, Elena |
| Editor | Jin, Byoungho |
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