Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer - Carlos Hidalgo - Books - Palgrave Macmillan - 9781137526786 - October 21, 2015
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Carlos Hidalgo
Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer 1st ed. 2015 edition

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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 21, 2015
ISBN13 9781137526786
Publishers Palgrave Macmillan
Pages 204
Dimensions 243 × 162 × 21 mm   ·   453 g
Language English  

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