International Marketing of Higher Education - Terry Wu - Books - Palgrave Macmillan - 9781137542908 - September 16, 2016
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Terry Wu
International Marketing of Higher Education 1st ed. 2016 edition

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This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.

279 pages, 4 black & white illustrations, 20 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 16, 2016
ISBN13 9781137542908
Publishers Palgrave Macmillan
Pages 262
Dimensions 219 × 161 × 22 mm   ·   502 g
Language English  
Editor Naidoo, Vik
Editor Wu, Terry

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