Scaling the Tail: Managing Profitable Growth in Emerging Markets - Seung Ho Park - Books - Palgrave Macmillan - 9781137543530 - August 6, 2015
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Seung Ho Park
Scaling the Tail: Managing Profitable Growth in Emerging Markets 1st ed. 2015 edition

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

180 pages, 31 figures, 37 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 6, 2015
ISBN13 9781137543530
Publishers Palgrave Macmillan
Pages 163
Dimensions 146 × 226 × 21 mm   ·   368 g

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