Strategic Corporate Communication - Stanton, Richard (Sydney, Australia) - Books - Bloomsbury Publishing PLC - 9781137544070 - October 4, 2016
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Stanton, Richard (Sydney, Australia)
Strategic Corporate Communication 1st ed. 2017 edition

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Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

224 pages, 4 tables, 3 black & white line drawings, 2 black & white halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 4, 2016
ISBN13 9781137544070
Publishers Bloomsbury Publishing PLC
Pages 210
Dimensions 237 × 160 × 18 mm   ·   340 g

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