Ugandan Music in the Marketing Era: The Branded Arena - David G. Pier - Books - Palgrave Macmillan - 9781137549396 - October 25, 2015
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David G. Pier
Ugandan Music in the Marketing Era: The Branded Arena 1st ed. 2015 edition

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David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

205 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 25, 2015
ISBN13 9781137549396
Publishers Palgrave Macmillan
Pages 205
Dimensions 140 × 216 × 14 mm   ·   403 g

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