Understanding Branding in Higher Education: Marketing Identities - Marketing and Communication in Higher Education - Anthony Lowrie - Books - Palgrave Macmillan - 9781137560704 - October 26, 2017
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Anthony Lowrie
Understanding Branding in Higher Education: Marketing Identities - Marketing and Communication in Higher Education 1st ed. 2018 edition

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This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy.

188 pages, 2 Illustrations, color; 2 Illustrations, black and white; XVII, 188 p. 4 illus., 2 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 26, 2017
ISBN13 9781137560704
Publishers Palgrave Macmillan
Pages 188
Dimensions 150 × 220 × 20 mm   ·   399 g
Language English  

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