Political Branding Strategies: Campaigning and Governing in Australian Politics - Palgrave Studies in Political Marketing and Management - Lorann Downer - Books - Palgrave Macmillan - 9781137580283 - December 3, 2015
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Lorann Downer
Political Branding Strategies: Campaigning and Governing in Australian Politics - Palgrave Studies in Political Marketing and Management 1st ed. 2015 edition

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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

150 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 3, 2015
ISBN13 9781137580283
Publishers Palgrave Macmillan
Pages 146
Dimensions 147 × 225 × 21 mm   ·   344 g
Language English  

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