Political Marketing and the 2015 UK General Election - Palgrave Studies in Political Marketing and Management - - Books - Palgrave Macmillan - 9781137584397 - May 23, 2016
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Political Marketing and the 2015 UK General Election - Palgrave Studies in Political Marketing and Management 1st ed. 2016 edition

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Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).

151 pages, 2 black & white illustrations, 1 colour illustrations, 12 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 23, 2016
ISBN13 9781137584397
Publishers Palgrave Macmillan
Pages 151
Dimensions 220 × 159 × 16 mm   ·   342 g
Editor Lilleker, Darren G.
Editor Pack, Mark

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