Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability - Pavel Reyes-Mercado - Books - Palgrave Macmillan - 9781137587411 - June 15, 2016
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Pavel Reyes-Mercado
Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability 1st ed. 2016 edition

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Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area.

153 pages, 17 black & white illustrations, 1 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 15, 2016
ISBN13 9781137587411
Publishers Palgrave Macmillan
Pages 131
Dimensions 148 × 210 × 11 mm   ·   340 g

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