CEO Branding: Theory and Practice - Marc Fetscherin - Books - Taylor & Francis Ltd - 9781138013728 - June 24, 2015
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Marc Fetscherin
CEO Branding: Theory and Practice 1st edition

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The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

336 pages, 35 black & white illustrations, 52 black & white tables, 1 black & white halftones, 34 bl

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 24, 2015
ISBN13 9781138013728
Publishers Taylor & Francis Ltd
Pages 302
Dimensions 150 × 229 × 18 mm   ·   484 g
Language English  
Editor Fetscherin, Marc (Rollins College, USA)

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