The Television Entrepreneurs: Social Change and Public Understanding of Business - Raymond Boyle - Books - Taylor & Francis Ltd - 9781138110717 - May 24, 2017
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Raymond Boyle
The Television Entrepreneurs: Social Change and Public Understanding of Business 1st edition

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With business seemingly everywhere on television, from the risks of the retail and restaurant trade to pitching for investment or competing to become the next 'apprentice', The Television Entrepreneurs draws upon popular business-oriented shows such as The Apprentice and Dragons' Den to explore the relationship between television and business. Based on extensive interviews with key industry and business figures and drawing on new empirical research into audience perceptions of business, this book examines our changing relationship with entrepreneurship and the role played by television in shaping our understanding of the world of business. The book identifies the key structural shifts in both the television industry and the wider economy that account for these changing representations, whilst examining the extent to which television's developing interest in business and entrepreneurial issues is simply a response to wider social and economic change in society. Does a more commercial and competitive television marketplace, for instance, mean that the medium itself, through a particular focus on drama, entertainment and performance, now plays a key role in re-defining how society frames its engagements with business, finance, entrepreneurship, risk and wealth creation? Mapping the narratives of entrepreneurship constructed by television and analysing the context that produces them, The Television Entrepreneurs investigates how the television audience engages with such programmes and the possible impact these may have on public understanding of the nature of business.

184 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 24, 2017
ISBN13 9781138110717
Publishers Taylor & Francis Ltd
Pages 184
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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