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TV Commercials: How to Make Them Ivan Cury 1st edition
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TV Commercials: How to Make Them
Ivan Cury
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 17, 2015 |
| ISBN13 | 9781138131361 |
| Publishers | Taylor and Francis |
| Pages | 246 |
| Dimensions | 150 × 220 × 20 mm · 630 g |
| Language | English |
See all of Ivan Cury ( e.g. Paperback Book and Hardcover Book )