Destination Brands - Morgan, Nigel (Cardiff Metropolitan University, UK) - Books - Taylor & Francis Ltd - 9781138133655 - November 2, 2015
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Morgan, Nigel (Cardiff Metropolitan University, UK)
Destination Brands 3rd edition

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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

370 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 2, 2015
ISBN13 9781138133655
Publishers Taylor & Francis Ltd
Pages 392
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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