Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions - Paul Gibbs - Books - Taylor & Francis Ltd - 9781138162464 - January 27, 2017
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Paul Gibbs
Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions 1st edition

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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

153 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 27, 2017
ISBN13 9781138162464
Publishers Taylor & Francis Ltd
Pages 156
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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