Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers - Broadcast Cable Financial Mana - Books - Taylor & Francis Ltd - 9781138174757 - June 22, 2016
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Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers 2nd edition

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Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.


232 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 22, 2016
ISBN13 9781138174757
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  
Editor Batten, Alan
Editor McDowell, Walter (Faculty member, School of Communication, University of Miami, FL, USA)