Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches - Paul Hackett - Books - Taylor & Francis Ltd - 9781138182721 - December 10, 2018
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Paul Hackett
Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches 1st edition

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This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

414 pages, 25 Line drawings, black and white; 32 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 10, 2018
ISBN13 9781138182721
Publishers Taylor & Francis Ltd
Pages 414
Dimensions 147 × 226 × 23 mm   ·   636 g
Language English  
Editor Hackett, Paul (Emerson College, USA)

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