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Contemporary Radio Programming Strategies - Routledge Library Editions: Radio David T. MacFarland 1st edition
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Contemporary Radio Programming Strategies - Routledge Library Editions: Radio
David T. MacFarland
This book, first published in 1990, offers an in-depth analysis of the ?fundamental beliefs? of radio. This refers to the common understanding of what the radio enterprise is ? and should be ? about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming ? a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ?What do listeners really want from radio??
211 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 10, 2018 |
| ISBN13 | 9781138215672 |
| Publishers | Taylor & Francis Ltd |
| Pages | 228 |
| Dimensions | 233 × 430 × 16 mm · 360 g |
| Language | English |
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