Hospitality Sales and Promotion - Derek Taylor - Books - Taylor & Francis Ltd - 9781138432758 - July 28, 2017
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Derek Taylor
Hospitality Sales and Promotion 1st edition

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A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 28, 2017
ISBN13 9781138432758
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 150 × 220 × 20 mm   ·   780 g
Language English  
Series Editor O'Connor, John

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