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Media Strategies for Marketing Places in Crisis Eli Avraham 1st edition
Media Strategies for Marketing Places in Crisis
Eli Avraham
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 22, 2017 |
| ISBN13 | 9781138473546 |
| Publishers | Taylor & Francis Ltd |
| Pages | 256 |
| Dimensions | 150 × 220 × 20 mm · 630 g |
| Language | English |
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