Media Strategies for Marketing Places in Crisis - Eli Avraham - Books - Taylor & Francis Ltd - 9781138473546 - December 22, 2017
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Media Strategies for Marketing Places in Crisis 1st edition

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Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.


256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 22, 2017
ISBN13 9781138473546
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 150 × 220 × 20 mm   ·   630 g
Language English  

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