Personal Influence: The Part Played by People in the Flow of Mass Communications - Elihu Katz - Books - Taylor & Francis Ltd - 9781138529724 - December 8, 2017
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Elihu Katz
Personal Influence: The Part Played by People in the Flow of Mass Communications 1st edition

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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

434 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 8, 2017
ISBN13 9781138529724
Publishers Taylor & Francis Ltd
Pages 434
Dimensions 150 × 220 × 20 mm   ·   960 g
Language English  

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