Neighborhood Branding, Identity and Tourism - Routledge Focus in Tourism - Zavattaro, Staci M. (University of Central Florida, USA) - Books - Taylor & Francis Ltd - 9781138573567 - March 19, 2019
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Zavattaro, Staci M. (University of Central Florida, USA)
Neighborhood Branding, Identity and Tourism - Routledge Focus in Tourism 1st edition

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This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?

110 pages, 7 Halftones, black and white; 7 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 19, 2019
ISBN13 9781138573567
Publishers Taylor & Francis Ltd
Pages 110
Dimensions 224 × 146 × 17 mm   ·   266 g
Language English  

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