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Digital Advertising: Theory and Research 3rd edition
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Digital Advertising: Theory and Research
This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.
496 pages, 20 black & white illustrations, 17 black & white tables, 10 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 7, 2017 |
| ISBN13 | 9781138654426 |
| Publishers | Taylor & Francis Ltd |
| Pages | 466 |
| Dimensions | 150 × 220 × 20 mm · 920 g |
| Language | English |
| Editor | Rodgers, Shelly (University of Missouri, USA) |
| Editor | Thorson, Esther (Michigan State University, USA) |
