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Adding Value (RLE Marketing): Brands and Marketing in Food and Drink - Routledge Library Editions: Marketing Geoffrey G Jones 1st edition
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Adding Value (RLE Marketing): Brands and Marketing in Food and Drink - Routledge Library Editions: Marketing
Geoffrey G Jones
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
368 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 22, 2014 |
| ISBN13 | 9781138793668 |
| Publishers | Taylor & Francis Ltd |
| Pages | 368 |
| Dimensions | 156 × 234 × 28 mm · 589 g |
| Language | English |
| Editor | Jones, Geoffrey (Harvard Business School, USA) |
| Editor | Morgan, Nicholas J. |
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