Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics - Routledge Library Editions: Consumer Behaviour - Gunter, Barrie (University of Leicester, UK) - Books - Taylor & Francis Ltd - 9781138832466 - October 7, 2015
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Gunter, Barrie (University of Leicester, UK)
Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics - Routledge Library Editions: Consumer Behaviour 1st edition

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

202 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 7, 2015
ISBN13 9781138832466
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 213 × 140 × 11 mm   ·   186 g
Language English  

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